walgreens media release 2016

                                                                                   

FOR IMMEDIATE RELEASE                                                                      

CONTACT: Ron Hidalgo, 505.800.1400

 

May 31, 2016

 

Little-Known Nonprofit Marks 35 Years of Big Service

to Low-Income Seniors

 Statewide ‘Stop Senior Hunger’ campaign, innovative events created to expand reach, visibility

 

ALBUQUERQUE – Silver Horizons, the only nonprofit in the Albuquerque area 100 percent dedicated to serving low-income seniors, is celebrating its 35th year with a programmatic makeover that it hopes will raise public awareness of the organization and bring even more assistance to a growing population in need.

“Ten of 10 people in an unscientific poll do not know Silver Horizons even though it has been successfully and consistently helping thousands of impoverished seniors annually in the community for more than three decades,” said Executive Director Ron Hidalgo, who took the helm last year. “With the launch of multiple new initiatives this year, our goal is to elevate our awareness ratio to nine – or maybe even eight – out of 10. We do that, we help thousands more to live better – even safer – lives, in their homes, in dignity.”

The organization now provides about two-weeks’ worth of food monthly to about 1,000 impoverished seniors age 62 and older in Bernalillo and Valencia counties, primarily through food pantries in Albuquerque. As New Mexico’s population ages, those requiring assistance is destined to increase in a state that already ranks second in the nation for senior hunger and senior malnutrition.

To better serve the anticipated growth of its client base, Silver Horizons is modernizing and expanding its programs and initiatives. They include a statewide “Stop Senior Hunger” campaign June 1-15; a 35th anniversary gala with a Downton Abbey theme for 350 guests in August; extension of food pantries to Santa Fe; and a larger, more diverse board of directors.

“The seniors we assist live on approximately $500-$700 per month. Our food distribution program helps keep food on the table even when other expenses are winning out in the on-going struggle to make ends meet,” Hidalgo said. “We even provide pet food because the love of furry friends is so important to people who often have no other family. When faced with the decision of who will go hungry – the pet or the person – the senior usually chooses to feed their four-legged companion.”

The “Stop Senior Hunger” program, the organization’s most far-reaching effort to date, partners Silver Horizons with all 57 of Walgreens stores in New Mexico. Customers can opt to give $1 or more at any of the store checkouts, and donations will help fund Silver Horizons’ food distribution program. Every $1 raised will buy enough food for six meals, and 100 percent of proceeds stay in New Mexico.

The mission of Silver Horizons is to provide critical help to extremely low-income seniors with life’s basics: food, utilities and home repairs/retrofits. For more information, visit silverhorizons.org.

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